100% increase in website traffic
Since going live with both the website and the launch of the first e-newsletter for Specialist Structures, we’ve increased their web traffic by 100%.
Taking the intelligent approach
We started working with Specialist Structures last year and quickly established the opportunity of focusing their communication on Event companies, rather than the end user and other audiences. Working with the Managing Director and Sales Director, we developed a 12 month marketing plan to support this strategy, the first stage of which was the redevelopment of their website, rebranding the business and the launch of a monthly enewsletter targeted specifically at Event companies. Specialist Structures' online portfolio has already shown great success as a sales support tool.
Deliverables to date:
- Marketing Strategy
- Marketing Planning
- Website planning, design and development
- Enewsletter design, build and distribution
Specialist Structures have ambitious short term and long term plans. Since we started working with them, they have already increased their customer base by 30% and their order book for 2012 is already looking healthy, so success is on the way. The e-newsletter campaign will continue and as we are now six months into the plan, we’re due to review the next stage of activities.
Posted: 16 August 2011 | with 0 comments